Research Study Reveals Digital Billboards are Attractive

Owing to the growing glamour of “digital billboards” around the United States and the world at large, the Outdoor Senior Research Architect- OAAA commissioned Diane Williams from Nielsen in 2015 to do an on location survey that would justify to media sellers or advertisers that digital billboards create a positive impact on consumers. Nielsen conducted exactly 1,256 online surveys with residents age 18 and over from five major cities in the US. The study outlined the straightforward benefits of using digital billboards to advertise businesses through benchmark research. The following were the findings of the research:

How Often Do Travelers Notice Digital Billboards?

Nielsen conducted the research in a busy market for a month where digital billboards are widely seen. The researchers mapped the signage in the test market and screened the survey respondents that noticed the billboards.

After the survey, three-quarters of the travelers reported that they recalled digital billboards that they saw in the past month and 6 in 10 respondents recalled seeing those digital billboards in the last week. This wasn’t all. Of the respondents who recalled the digital survey, 55% also also noticed the message displayed on the screen.

Can Viewers Recall Some Specific Ads On Digital Billboards?

According to the research, the answer is yes. For the benchmark study, Nielsen tested about 30 billboard campaigns, in which six brands with regular rotating ads on the billboards for each market were picked. The survey showed that 80%, 77%, and 89% of the local travelers of Atlanta, Phoenix, and Tampa respectively, noticed at least one of the six tested ads in the past months. The ads featured a sports television broadcast, a local casino, and a local lottery in their messages. Other markets were also targeted in the research.

In a nutshell, the findings revealed that the most of the respondents noticed particular messages as opposed to digital billboards that they saw in the last month.

Do Digital Billboards Engage Consumers?

Some of the subjects of the study showed results that weren’t even expected as much as they showed up, or more explicitly, ended up as “Breaking News”. Over 50% of the total respondents were asked about the effectiveness of digital billboards, and they responded with statements such as “cool way”, “good way to learn”, or “visually appealing”. Boom!

As far as consumer engagement is concerned, the study showed that about 36% of the people who noticed digital billboards in the past month either passed the information on to their acquaintances or recommended them after actually visiting the business, restaurant, or store that was advertised. It’s not only that people attended the event or visited the venue but they also followed the suggestion and made a purchase.

The study also showed that although digital billboards are an offline medium from the consumer’s point of view, they actually do prompt viewers to take online action, as around 16-18% of the digital billboard viewers in the last month actually visited the businesses’ websites. This shows that digital billboards are not only trending these days but also bring real-world benefits in the long run.

The Importance of Restaurant Signage

The main purpose of LED signage is achieving communication results with patrons that go far beyond non-digital efforts. Human brains are attracted to bright flashing lights and our eyes are automatically drawn to moving objects. Digital signs displaying full-of-motion videos and eye-grabbing graphics are dynamic, not static. They tap into something that is innately human to demand attention and hold it. Businesses cannot thrive if the prospective consumers are not aware of their products and services and the LED signage gives a modern and attractive solution to provide that indispensable information.

Like all businesses, restaurants were quick to catch on and incorporated the use of LED signage, both indoors and outdoors. Here’s how a restaurant benefits from installing LED signs:

1. Display Updated Menu
The restaurant business is one of much competition and people are constantly looking for sumptuous fare at the best prices. Your restaurant might have the best prime ribs, but unless you show the customers what you offer, chances are they wouldn’t find out. Restaurants are making excellent use of the LED display board, using their sharp, clear colors to display images of daily specials and to attract patrons inside. (Even for a non-famished food aficionado, it’s hard to resist mouthwatering pictures of succulent hamburgers or strawberry cheesecake).

At one glance, customers would be able to identify what they want and know the associated prices. The flexibility of the LED signs allows the content to be updated with simple software, instead of laboriously replacing the board. Restaurant owners can even set the screen to automatically display a breakfast menu in the morning and switch to a lunch menu in the afternoon, with no extra effort required.

2. Display Specials
Most restaurants boast a special menu available only for a specific period of time, within a deal or a day, such as “the Soup of the Day” or “Beer of the Day”. If your restaurant wants to flaunt a specific special, it can be promoted by a display on an indoor LED sign instead of plastering posters everywhere. Enticing food pictures can be incorporated within a tempting text to attract customers in to trying that fare. Using a visual commercial always works wonders in boosting sales. Besides, it would help the new customers order as they would be acquainted with the eateries specialty.

3. Cut Down on Wait Time
Customers hate to wait in line and long impertinent lines on a busy night, result in unhappy customers. There are two ways to use LED signs to manage the waiting lines. Firstly, an over-the-counter LED sign can count down the estimated waiting time and indicate to the customers how long they are expected to wait. Secondly, they could display entertaining information, such as news bulletin, weather or sports score, to divert the attention of the customers.

4. Boost Sales
Business owners that are willing to invest in an indoor LED sign for their bar or restaurant can expect to see an increase in sales. While effective use is most important, just the mere presence of an indoor LED screen will show the customers your bar or restaurant is savvy enough to be willing to use digital technologies as a means to advance the brand. Digital technologies are attractive to the modern audience and will serve to help your customers feel as if they have made the right choice by coming to your establishment.

How Poor Quality LED Signs Can Affect Your Bottom Line

When deciding to look for a new LED sign for your business, it is important to consider several aspects to ensure that you get the very best one. Ask yourself' “What is the best product?  What will give you the best value for your money? What support does it come with? Does it come with a warranty?"  When it comes to buying other things like, say, TVs or microwaves, you can easily check for reviews online and it makes the job of choosing that much easier. When it comes to LED signs though, it becomes much trickier since there are actually very few reviews.

What happens is that you will have to rely on your own research, your gut, and the information fed to you by an eager salesman. Many times, you will find offers for products that allow you to “buy direct” or “get the same sign at half the cost” and they are tempting, no doubt about that. But they are inferior products. 

Inferior LED Signs

Most people would settle for poor-quality LED signs thinking that they could use the money saved on the purchase to buy a new one when the one they have breaks down in a year or two. But poor-quality LED signs do not wait one year or two to stop working. No, they break down continuously until they just finally die. Check out some of the costs associated with poor quality LED signs below

Service Costs

Digital signs are not like your mobile phones or cars where you bring them to the shop and they can fix them for you in a jiffy. These signs are high up in the ground and you will need a truck with a bucket to get to them and fix them. Average costs are listed as follows:

• Charge for standard bucket truck with technician - $150/hour and usually takes 2 hrs.
• Extended bucket or crane with technician - $250/hour and usually takes 2 hours.
• Service for sign troubleshooting - $450-$750 and usually takes 2-3 hours.

There are others involved but as you can see, it gets very pricey and there goes all the money you saved on your poor-quality LED sign. Some of you might insist that you get your cheap signs from companies that do not charge for service, but what if they go out of business or are slow to respond? You will be left with a sign that does not work.

Other Costs Related to Poor-Quality LED Signs

If you are using your signs in your business and your signs go on the blink, you will essentially lose money because you are not drawing people into your business with your signs. Time is money in business, and when your sign is on the blink and you waste time getting it fixed, then you will be wasting money all the same. First impressions are everything in business and if you have a sign that is not working for periods on end, what impression does that give passer-bys about your company? Nothing good I can assure you. Keep in mind that cheap is not always best and spending a little bit more can help you save a lot of money and headaches.

How to Create Effective Content for Your LED Display

Content is King, or so says Bill Gates. How as a small business owner, can you make sure that your ads are getting enough attention amidst all the competition? What factors will affect the efficiency of your ads? Below are four of them.

1. Duration

How many seconds do you need to get your message across? That actually depends on your product or the location of your LED screen. If you’re targeting pedestrians and you’re addressing passersby in front of your store, chances are, you can display your ads a little longer. Keep it under 30 seconds. If your targeting drive by customers, the ads should be no more than 15 seconds to make sure that your ads can be seen from start to end while passing by. Longer ads are pointless because your target  won't see the entire ad from start to finish.

2. Format

Can they clearly read your LED message board? If you want to make your ads effective, it’s great to determine what is the right size, and font style you should use in your ads. Always try to achieve balance and let people focus on the more important details down to the least important ones.

1. Make Letters Big! Letters should be easy to read, so make them big, at least 1/4 of the screen. Small text might look nice on your computer screen, but it won't when broadcast on the LED screen. 
2. Do Not Apply Shades on Text.  Fancy fonts might look nice on the monitor, but they won't on the LED screen. The reason for it is that, despite of its large size, the LED  display has less pixels than you PC monitor.  
3. Plain Text is Better. Use Sans-Serif fonts such as Verdana or Tahoma, as they appear much more crisp and readible. Serif fonts (ie. Courier, Times New Roman etc) look very nice on the PC monitor,  but they have the serifs which add pointless "noise" to the text and make it look blurry. Recall point #2 above, that the LED screen has less pixels than you monitor. This noise will be amplified even more if your screen uses virtual pixels.  
4. Use Contrasting Colors.  Over 20 years ago Ms Karen E. Claus published a table, indicating the colormatch with the best contrast ratio. She did it for the classic static signage, but the principle is still valid today. According to her research, the best matches are the following: Black on Yellow,  Black on White, Yellow on Black, White on Blue, Yellow on Blue, Green on White, Blue on Yellow and  White on Green. Avoid color combinations such as Pink on Red. 

3. Design

An ad with sloppy, cheap design will never have a chance against your competitors. With good design, your ads will sell themselves. You have invested a lot of money in this advertising tool. Don't put up up mediocre content and let it go to waste. Sit down and take some time to decide how you want your LED screen to look. There are many pre-made graphics that can be loaded or purchased at a reasonable fee or hire a graphic designer to create custom ads for a strong presence.

4. Content

Do you need text heavy ads or should you go for image driven content? If you’re in a business that relies on visual signals like the auto industry, real estate, or a travel agency, definitely go for large and vivid images. Otherwise, you can use short, witty tagline to represent your brand and your product. Displays with text only are highly effective too. Keep the content fresh, updated, and useful. Display public notices, weather reports or up coming events. Make your sign a community center piece, not just an advertising portal, otherwise people will get accustomed to the LED screen and will stop looking at the messages. Ideally you should upload new content every day. Yes, every day! Don’t forget to infuse fun in your content to keep it light and easy for your readers. 

Is It Wise to Import LED Signs from China?

If you take a look at all the products you use, chances are you will find that a majority of them are made in China. It has become so prevalent that there happens to be hundreds of “made in China” jokes told every minute. However, there is a good reason for this abundance of China-made goods and that is they offer cheap labor which translates to more profit for companies that get products from them.

Getting more bang out of your buck is a great business ethic but questions are raised on what you are actually getting when you go for China-made goods. Any serious American company that goes to China for their manufacturing needs will always want an on-site quality engineer in the factory because as the saying goes about China-made goods, “You get what you inspect and not what you expect.”. Just read the book ”Poorly made in China” by Paul Midler, to get a better understanding of how things can go wrong when doing business with China.

LED Signage from China

This is not to totally discredit the quality of China goods but it bears something about the subject. When you factor in the fact that quality is 50-50 and the fact that you need to pay for shipping, wait for the cargo, and pay taxes—well, it seems more trouble than it is worth, doesn't it? It is for this very reason why more and more companies are bringing their manufacturing back to the good ol' USA.

This should be a heads-up for businesses and other people in charge that are thinking of getting their LED signs from China. It might be tempting to save several hundred bucks on your LED sign and get it from Shenzhen but what if it arrives and it doesn't work as it should? Do you have to ship it all the way back to China? Can you get technical support without communications difficulties? Try getting support at 2 pm in the afternoon on a Friday when it is 4 am on a Saturday in Shenzhen. Ever play phone tag? Communication can be bad enough even when people are in the same time zone. If you do manage to contact someone will you be able to understand them through the language barrier? Compare that to buying your LED sign in the USA. If there is a problem you have someone you can speak to within hours not days to get your sign back up and running.

Things Can and Do Go Wrong

It is hard to talk about LED signs from China and not sound like a complete black propaganda instigator but the fact stands that when you order LED signs from them at deeply discounted prices, you get what you pay for. You will be surprised at how creative they can become in using old parts for “new” LED signs just to save dollars and cents from the total cost.

Lets talk design. In China the LED signs are designed to be mounted within in a waterproof surround on the side of a building. This is much different than in the US where signs are set out on a pole and expected to withstand the elements of rain, wind and snow. Signs for the US need to be designed to shed the water away from the the electronics with minimal holes to prevent water intrusion. Cabinet finishes are have to be  durable and long lasting to preventing rust and deterioration. Using a sign not designed for the correct environment will lead to sign failure, as has been found by many distributors (and customers) of China products.    

This is not to say that every LED sign they produce is bad but there can be issues, and most of the time, there are. Sure, there are excellent China-made components that are used on US-made LED signs and there is no denying that they are truly world-class but when these world class components are used in a wholly China-made LED sign that has poor design overall, you get yourself a bad deal.

To really drive the point home, one LED sign is not the same as another LED sign especially when comparing US-made and China-made LED signs. If you want quality, ease of use, and excellent support, choose US-made LED signage.  

Go Green and Save Some Green with LED Signage

One of the major buzzwords of this age is “green” in the sense that everyone is thinking energy conservation and reducing their carbon footprint. New products are being developed to reduce energy consumption and costs. It really is a great movement that is bound to produce the best results for people and the environment in the long run. When it comes to going green, every little bit counts. Even the sign industry is going green.

Greening Your Signs

As the world veers closer and closer to an energy crises, a big concern for business owners is how they can save money by cutting down on energy consumption with the use of more efficient equipment. Experts are hard at work in coming up with newer and better technology that are more energy-efficient. LED diodes are one of the technologies that is having a major impact in reducing energy consumption.

Most people will agree that when it comes to any electric equipment they buy, it all goes down to how much power they consume at the end of the day. Any equipment that consumes massive amounts of power will hurt the business budget and add to overall operating costs—no frugal business owner wants this. When it comes to selecting a business sign and going Green, LEDs makes good sense for the ratio of power input to light output.

LED Lights and Reduced Power Usage

Modern day LED diodes are true winners because they consume a lot less energy as compared to incandescent light bulbs. This is why LED diodes are utilized in LED boards that are gaining widespread use across all industries. Normal signage solutions are known to consume up to 3x more power as compared to LED signs that are of a similar size. With the world going crazy for the “Go Green” slogan, it just makes economic sense why LED signs are quickly gaining a following and slowly but surely taking the place of traditional reader boards.

Using Digital LED Billboards

It is clear that LED displays cut down on power consumption and offer major savings to businesses that use them, but just how effective are they when viewed from a marketing perspective? It is a given that they are marvelous when it comes to displaying messages from the company but it is also important to note that in marketing, the medium is the message and using LED signs can send your customers the message that you took great pains to use power-saving options to deliver your business message to them.

Another thing that adds to the points in favor of LED signs is that they are sturdy and LED diodes take a good long while to die as opposed to more traditional bulbs used for signs. Granted, you may pay more for an LED sign at the very beginning but once you see how much money you save in your electric bill, and how your sales increase to the reliable advertising, you will see that the initial investment is well worth it. In fact, the return on investment for LED signs is very quick so you will emerge a winner in more ways than one with this green signage option.  

LED Displays and Their Economic Impact

Take a good look around and you can see that more and more businesses are turning to LED signs as their on-premise signage. It is enough to make you wonder what the point is and if these do indeed help communicate with potential customers better than traditional advertising methods to improved store performance. 

It has to be said that some business generally like high-traffic locations. These are the kinds of businesses that make use of message boards as a way to inform potential customers about where they are and what they have to offer. Take for instance businesses like gas stations that use signs to indicate petrol prices and advertise promos and products. Car dealers also make use of supplemental signs as a way to tell the public about their services and offers. The reason they do so is that informing the public of such information is integral to the success of their business as it helps increase traffic and sales.

Electronic Message Boards and Their Benefits

It is plain to see then that the true value of a highly-visible or corner location rests on the ability of a business to make use of signs to draw in potential customers. This is where electronic message boards come into play – they can be controlled to make sure that the most relevant messages are displayed to the public at a moments notice. The best part is they can be customized to provide messages with information that is vital to the target market of the business any time of day.

Traditional reader boards used to come with plastic letters that had to be changed manually by employees every time they change the message on the board. They worked out well enough though the letters did have a tendency to fly off when the wind and rains came down too hard; they would also be frequent victims of vandals. Repairing the damages and changing the message was time consuming plus maintaining consistency across chain retailers could be very messy and extremely tough to maintain. It is plain to see why most business breathed a sigh of relief when the electronic message boards came into existence and gained widespread use in business.

Benefits for Business and Communities

Back in 2011, Freeborg, Moeller, and Drury came out with a report entitled “EMC and Digital Sign Issues.” In the report, they pointed out a wide range of community and business impacts that would come with the use of electronic message boards. For businesses specifically, the major benefits include a more pronounced ease in the changing of the messages which means that businesses are more efficient when it comes to respond to the needs of their prospective customers. It also enhanced the ability of businesses to add images to their messages which also help to increase sales.

When it came to communities, they listed even more benefits, such as the increase of tax revenues that are brought about by increased business sales. These signs also work to improve business viability and this means the signs can bring about a reduction in blight and vacancies in community areas. There have been some concerns about digital message boards and accidents on the road but so far, the fear is misplaced, according to 5 major studies conducted between 2007 and 2010.

Good Practices to Add Years to Your LED Display

Most experts will tell you that digital sign boards and other LED-based signs are as sturdy as anything and can stand up to a lot of wear and tear, especially since they are outside and exposed to nature’s mood swings. You know how it can be blistering hot one day and raining cats and dogs the next, complete with winds that could blow a house apart. Aside from nature’s weather follies, there are a number of other factors that could wreak havoc with the circuits and general well-being of your digital LED signs.

There really is no major different between a digital sign solution and other pieces of circuitry in that they all have parts and components that are susceptible to damage from lack of maintenance, accumulation of dirt and moisture, etc. If you look at it closely, there are really so many things that can affect the efficiency and well-being of your digital signs, but this does not mean that you should just sit back and let the damage happen. After all, it is not like you are completely powerless and there are some things you can learn that will help you take care of your sign boards. A little bit of know-how and some time and effort on your part can save you from a world of pain and prevent your digital signs from going on the blink.

Care and Maintenance Tips

Have a look at some basic care and maintenance tips below that you can apply to your LED signs. They really are quite simple and can save you from hundreds of dollars in repair fees as well as days or even weeks of aggravation.

• Regular cleaning – A layer of dirt can do a number on your signs and not just because it can make the sign look ugly. Dirt can move inside inside the display and cause untold damage. To prevent this, ensure that you schedule a cleaning for your LED signs every couple of weeks. When you do this, most dust and dirt that can cause damage to your signs are cleaned away. When you clean your signs, make sure you clean from corner to corner and really get into all the little nooks and crannies. It is okay if you can't get all the dirt out but it helps to get as much of it off as you can.
• Regular maintenance – There is no getting around the fact that every system demands maintenance from time to time. This is especially true for equipment that are made to stay outdoors. What you can do is schedule maintenance work every several months so that an expert can check for loose or damaged parts and make any replacements when necessary. Maintenance can also include repainting or just judging the state of the circuits and the LED diodes.

If you want your LED signs to stay in tiptop shape and if you want to avoid the aggravation that comes with repair fees and the lack of signage for your business, you owe it to yourself to spend a few moments caring for your investment by following the tips listed above. 

Sign Codes and Traffic Safety

It is common practice for city planners to use sign codes that are developed by other cities (and therefore do not have real bearing to their own cities) or they make use of extremely strict rules because they believe signs are “eyesores” and will cause injuries and accidents by distracted drivers.

This is really not the case especially when good signage is installed. After all, not all signs are created equal and some are just better than others. There are simply some signs that are built better and designed better so they still convey the right message but are easy on the eyes and never distracting. These signs were made with the city’s needs in mind and are made to direct and grab attention but never distract.

Static Signs of the Yester-year

For generation upon generation, signs have been static. They really only ever displayed one message and some of them would carry the same signs and messages for years. However, leaps and bounds made in technology used for information display in recent years have changed that and business owners and city planners can now opt for digital signs. These signs are particularly useful when used as on- and off-premise signs for businesses. These on-premise signs have the ability to display a wide variety of messages so they allow a business to really “talk” to old and potential customers alike.

These digital signs represent a massive shift and advancement in communication technology that have an impressive ability to deliver valuable marketing information to customers. After all, there is nothing quite like an attractive sign that you can use to convey to potential customers why they need to do business with you. You can use the signs to tell them about new deals and promos as well as advertise brand new products on display and for sale within the hour.

Traffic Concerns and LED Signage

There is no denying that such signs can bring a world of good to business but some groups have their concerns about such signs especially when it comes to traffic safety and business signs that change content in a regular basis. These groups state that drivers might get distracted seeing as they might feel the need to take their eyes off the road and read what new message these business signs have put up for them instead.

These safety concerns are usually addressed by way of local regulations concerning electronic LED sign boards; they might limit or prohibit the use of these on-premise signs. The fact of the matter is that these regulations mostly stem from the local level and there is no scientific research data or national based surveys and research that support the implementation of such regulations.

In fact, what these city planners and city managers fail to take into account is that their static signs might just be doing more harm than good. To put it plainly, signs do NOT distract drivers or cause accidents - it is small or hidden signs that are the real culprits for road accidents among other reasons.

For businesses that are having issues with sign codes in your respective cities, you may pay a visit to the United States Sign Council. They have lots of information that you can use to counter bad sign codes in your city.

How Can LED Signs Improve Your Church Message?

Outdoor LED signs are an affordable, state-of-the-art way to communicate church programs and ministry news to the local community. Churches are not just places where people go to attend service- they’re also gathering places where people go to find inspiration. As such, outdoor LED church signs can serve as helpful tools for the entire community and make your church a landmark.  Place Outdoor Electronic displays on; facility monuments, roadside pylons, parking lots, and walkways between buildings to:

• Advertise parish activity schedules of the day/week/month
• Highlight important ideas from church bulletins
• Promote religious spirit and special events
• Welcome new parish members
• Display community involvement and events
• Post Service Times
• Fund Raise
• Display a Verse of the Day or Inspirational Messages
• Display Time & Temperature
• Present Public Service Announcements, Amber Alerts, Etc.

Of course, your LED sign can’t display all these amazing messages for you unless you know how to operate it. Odds are you’re not wanting to spend hours learning to operate a new software program. So look for a LED sign that has easy to use software, or one that can upload messages you create in programs you are already familiar with such as Microsoft PowerPoint or stills and animation images you download online.

Some people are afraid LED signs being turned on for long periods will cause their electric bill to shoot up. Nothing can be further from the truth. Advances in outdoor LED technology provide you with a virtually maintenance-free product. Solid-state LED diodes last for over 100,000 hours of continuous operation, consume less than 1/40 the power and outlast comparable-sized incandescent message centers.

Simply put, LED Signs make it easy to get your Church message out where they will be seen.

Changeable Marquee Sign with Blow Away Letters

You want your business to grow. You have something to sell. Is your marquee business sign communicating this to the traffic driving past your location day after day? Is your message getting noticed? Or is your business being passed by because the old blow away letters are not presenting a professional image. Perhaps it’s time to make a change.

Why do we call them blow away letters? Because they blow away (or get stolen). Another terrible problem is....you never seem to have enough characters. Most changeable letter kits provide more vowels and primary consonants than the lesser used alphabet. But if they give you more of one character it is at the expense of another. Most sign writers resort to being creative and turning their P’s upside down for B’s, or add some black tape to an F to make an E.

What is the solution? 

Here are 2 strategies you can use to eliminate this problem...

1. buy a larger character kit
2. buy an Electronic Message Center and present a professional image.

The Importance of Electronic Display Signage

In business there are four vital P’s that should be kept in mind when starting up a new business or expanding an existing one, and these four P’s are product, price, place and promotion. The first step in achieving a good promotion is making your business known through creative and attractive signage. There is a reason the global fast food giant McDonald's spends on average $40,000 on signage in each store and has the signage installed even before the physical store is built. They know that promotion is an integral part of any business's success and the best method to do that is through signage. After all, who hasn't com,e to associate the stylized M know as the Golden Arches with this corporate giant? In today's era of technology, McDonald's joins savvy corporations the world over who are embracing the power of electronic display signage with visually rich content.

What is Electronic Display Signage?

Electronic Display signs are the latest buzz in the advertising world. They are electronic screens that keep consumers informed, entertained and educated about a business by displaying visually arresting and media rich content to its intended audience. These devices are usually found in front of retail stores, hotels, restaurants, corporate buildings. Famous locations that house hundreds of electronic display signs are Times Square in New York and the Tokyo Square in Shibuya, Japan.

Why use Electronic Display Signs?

Not all businesses have allotted huge portions of their capital for advertising. However, every businesses that sets aside money for marketing campaigns wants to ensure they receive maximum exposure and wide information dissemination. These can be accomplished by installing electronic display signs. These are the advantages:

• Reduced advertising cost. It may start out as an investment because of the higher initial costs required in the outlay of the sign, but in the long run it will pay for itself with increased profitability and financial health in comparison to traditional forms of advertising like print or radio.
• Flexibility. LED signs come in all shapes and sizes. From large billboards lining interstates to small single line message boards at your local convenience store. There is an LED display to fit any business budget.
• Attracts attention. With it's dancing lights and media rich content, electronic signs attract attention.
• Content can easily be updated, so when new campaigns rise, you can easily upload it via the world wide web with just a click of a mouse.

Electronic signs have definitely changed the way advertisements work and businesses are scrambling to get the latest electronic sign. Don’t you think it’s about time your business installed one? 

How to Choose the Right LED Sign for Your Business?

As a business owner or as a soon-to-be businessman you have a lot of decisions to make, but one of the most important and first thing you should decide on is what signs you will install to advertise your business. Your sign is your “face” so to speak and it's how people will find and remember your business. So you better make your signs first impression a good one.

Elements of good signage

When considering signage for your business, you need to think size and placement first since you want people to be able to see your sign. Your municipality  and landlord may have something to say about the size they will allow and where you can install it. The next thing you need to consider is illumination. That is right, illumination . It doesn't matter how massive your sign is and how well-placed it is; if it is not illuminated, customers will not be able to appreciate it in the dark. Even in the daylight they may think you are closed. This is where purchasing a well designed Outdoor LED Business sign comes in.

Outdoor LED Open Sign

The Benefits

There are so many benefits you can get from outdoor LED signs and they include:

• Durable -- Other types of signs including neon and back-lit fluorescent tubes can break during shipping and handling, LED modules are very durable requiring little maintenance.
• Reduce Energy Costs -- LED signs can draw as little as 10% of conventional light sources, reducing wattage usage as well as your carbon footprint.
• No Mercury -- LED are RoHS compliant

• Flexibility -- Because of the smaller size, LEDs can be used in slim sign cabinets providing more flexibly in sign placement.

• Illumination -- Passersby can see your business from a distance day or night making it a focal point in the neighborhood.
• Location Branding -- Bright LED signs getting the message out about your company's location and help customers find your business in a clutter of competing messages.

So you see, purchasing an outdoor LED business is a real boon and one of the smartest business decisions you can make.