Thursday, October 3, 2013

3 Reasons LED Signage is Growing

Your business may not be located in Time Square New York, but I bet LED signs are showing up in your neighborhood.  The digital signage market is growing by leaps and bounds. Industry expects expect 22 million displays to be installed by 2015. That's one sign installed every 3.5 seconds! 

The growth of digital signage is not a surprise. It delivers many benefits

1. It reaches the audience in the street.

In recent years the number of newspapers slated for closure, bankruptcy or severe cutbacks has rise dramatically. Once a mainstream source of advertising, businesses are looking to new technology to reach customers. Many are turning to on site signage. Some fast-food companies attribute as much as 80 percent to their on premise signage...  gas stations 50 percent.  

2. It's easy to update

Display programming is becoming easier. Media players can play back Power Point files and jpg images. 
Marketing teams can put together professional graphic packages, or you can source common messages (think "Sale",  "Specials" or "Holiday Messages") from a growing number of online sites.

3. It's more affordable.

Prices of LED displays - even high resolution color - have come down dramatically. It has never been more affordable to install an electronic message board.

On short,  LED signs reach customers, are easy to operate and are easy on the wallet. LED signs will continue to be added to the marketplace landscape as more and more businesses see the value of LED signs.

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