Tuesday, May 19, 2009

Why do I need an Outdoor LED Sign

You say "I already have a sign". An Outdoor LED sign or electronic message center offers a unique way to capture the attention of passers-by. A LED sign allows you to communicate more effectively with the typical person passing by at a particular time day by changing the message and graphic of your sign to match the profile on the street. Outdoor electronic LED moving message centers have proven to increase business 15%-150% (Small Business Administration) at 10% the cost of TV, Radio and Newspaper advertising.

You say "my customers already know where I am". Consider the public - your existing and potential customers - is on the move, both literally and figuratively, and sometimes catching their attention is like hitting a moving target. Approximately 85% of customers live within an 5 mile radius of most businesses and 18.6% of Americans move every year. Potentially that is a loss of 18.5% of your current customer base. Add to that the fact that 15-35% of the traffic on a given street is "just passing through" (vacation travelers and such), and you can see the great potential for stops by those unfamiliar with the area.

We no longer live in a 9-to-5 society, and people will drive past your business location 24 hours a day. With a lighted LED Electronic Message Center sign, you have an opportunity to communicate with your existing and potential customer, even when your business is closed and you are at home enjoying your family.