Tips to Keep Your LED Sign Updated

LED signage is a fun and cost-effective way of marketing a business enterprise today. If you as a business owner want to stay ahead of competitors, you must use the right promotion tools to market your business. LED signage will do just that in a very fun and effective way, boosting sales and helping you grow your consumer base.

However, the general perception towards LED signs is that they are a ‘one-time fix’ – this is far from the truth. They require constant involvement in terms of content, color adjustment, and the right graphics to position your brand just right and drive sales.

Following are some key areas that you need to work upon and tips to keep your LED sign updated to make the most of them.

Invest in the Best: Make sure that the hardware you are purchasing for your signage is of high-quality. Purchasing cheaper signage to save money will only become a pain later with all the additional repairs and maintenance to keep it operational. Good LED signs come with better power supplies, quality pitch, and have a relatively longer lifespan which will save you from the trouble later.

Regular Checkups: If you have decided to invest in dynamic signage options, ensure that sufficient care is being taken to keep it running optimally. Inactivity of an LED sign can be the death of your business. You cannot ignore repairs and maintenance if you are looking to grow your business in terms of market share. There are times when, due to some electrical or digital failures, the sign stops functioning. Conduct immediate repairs; non-operational signage may give the impression that your business is closed.

Creative Content: When it comes to boosting sales with a LED sign, this particular aspect is stressed time and again. Content is king – fresh, regularly updated, and interesting content goes a long way in engaging potential customers. Going for themes that can be frequently updated will be appreciated. Your local sports team won? Show support with your LED signs. A disaster struck? Signs that say we are with you will help you form a bond with your customers on an emotional level. Also, don’t forget to put an appropriate call to action in your LED signage to drive sales further.

The Right Color Codes: With every business today opting for digital technologies to advertise, you will need to employ appropriate color schemes to stand out. .From a great distance, people get to see high-contrast messages clearly, while messages with low-contrasting colors tend to blend together and are hard to read. What are contrasting colors? Think colors on the opposite side of the color wheel such as:

• Blue on Yellow
• Red on Blue

Or use a color with a neutral such as:

• Yellow on Black
• White on Blue

If you still want to use low contrast colors, outline the letters in white or black, however, the high contrast colors not only make for easy to read messages they attract attention. This is the key to get the most marketing power out of your color choices. Appealing content will be of no use if the consumers are unable to see it properly. Therefore, do your research well and put a lot of thought into choosing contrasting colors.

Wrapping up, LED signs are a great way to attract attention of passersby, so make sure you succeed in creating the right impression.

The Importance of Restaurant Signage

The main purpose of LED signage is achieving communication results with patrons that go far beyond non-digital efforts. Human brains are attracted to bright flashing lights and our eyes are automatically drawn to moving objects. Digital signs displaying full-of-motion videos and eye-grabbing graphics are dynamic, not static. They tap into something that is innately human to demand attention and hold it. Businesses cannot thrive if the prospective consumers are not aware of their products and services and the LED signage gives a modern and attractive solution to provide that indispensable information.

Like all businesses, restaurants were quick to catch on and incorporated the use of LED signage, both indoors and outdoors. Here’s how a restaurant benefits from installing LED signs:

1. Display Updated Menu
The restaurant business is one of much competition and people are constantly looking for sumptuous fare at the best prices. Your restaurant might have the best prime ribs, but unless you show the customers what you offer, chances are they wouldn’t find out. Restaurants are making excellent use of the LED display board, using their sharp, clear colors to display images of daily specials and to attract patrons inside. (Even for a non-famished food aficionado, it’s hard to resist mouthwatering pictures of succulent hamburgers or strawberry cheesecake).

At one glance, customers would be able to identify what they want and know the associated prices. The flexibility of the LED signs allows the content to be updated with simple software, instead of laboriously replacing the board. Restaurant owners can even set the screen to automatically display a breakfast menu in the morning and switch to a lunch menu in the afternoon, with no extra effort required.

2. Display Specials
Most restaurants boast a special menu available only for a specific period of time, within a deal or a day, such as “the Soup of the Day” or “Beer of the Day”. If your restaurant wants to flaunt a specific special, it can be promoted by a display on an indoor LED sign instead of plastering posters everywhere. Enticing food pictures can be incorporated within a tempting text to attract customers in to trying that fare. Using a visual commercial always works wonders in boosting sales. Besides, it would help the new customers order as they would be acquainted with the eateries specialty.

3. Cut Down on Wait Time
Customers hate to wait in line and long impertinent lines on a busy night, result in unhappy customers. There are two ways to use LED signs to manage the waiting lines. Firstly, an over-the-counter LED sign can count down the estimated waiting time and indicate to the customers how long they are expected to wait. Secondly, they could display entertaining information, such as news bulletin, weather or sports score, to divert the attention of the customers.

4. Boost Sales
Business owners that are willing to invest in an indoor LED sign for their bar or restaurant can expect to see an increase in sales. While effective use is most important, just the mere presence of an indoor LED screen will show the customers your bar or restaurant is savvy enough to be willing to use digital technologies as a means to advance the brand. Digital technologies are attractive to the modern audience and will serve to help your customers feel as if they have made the right choice by coming to your establishment.