The Importance of Electronic Display Signage

In business there are four vital P’s that should be kept in mind when starting up a new business or expanding an existing one, and these four P’s are product, price, place and promotion. The first step in achieving a good promotion is making your business known through creative and attractive signage. There is a reason the global fast food giant McDonald's spends on average $40,000 on signage in each store and has the signage installed even before the physical store is built. They know that promotion is an integral part of any business's success and the best method to do that is through signage. After all, who hasn't com,e to associate the stylized M know as the Golden Arches with this corporate giant? In today's era of technology, McDonald's joins savvy corporations the world over who are embracing the power of electronic display signage with visually rich content.

What is Electronic Display Signage?

Electronic Display signs are the latest buzz in the advertising world. They are electronic screens that keep consumers informed, entertained and educated about a business by displaying visually arresting and media rich content to its intended audience. These devices are usually found in front of retail stores, hotels, restaurants, corporate buildings. Famous locations that house hundreds of electronic display signs are Times Square in New York and the Tokyo Square in Shibuya, Japan.

Why use Electronic Display Signs?

Not all businesses have allotted huge portions of their capital for advertising. However, every businesses that sets aside money for marketing campaigns wants to ensure they receive maximum exposure and wide information dissemination. These can be accomplished by installing electronic display signs. These are the advantages:

• Reduced advertising cost. It may start out as an investment because of the higher initial costs required in the outlay of the sign, but in the long run it will pay for itself with increased profitability and financial health in comparison to traditional forms of advertising like print or radio.
• Flexibility. LED signs come in all shapes and sizes. From large billboards lining interstates to small single line message boards at your local convenience store. There is an LED display to fit any business budget.
• Attracts attention. With it's dancing lights and media rich content, electronic signs attract attention.
• Content can easily be updated, so when new campaigns rise, you can easily upload it via the world wide web with just a click of a mouse.

Electronic signs have definitely changed the way advertisements work and businesses are scrambling to get the latest electronic sign. Don’t you think it’s about time your business installed one? 

What is an LED?

There is so much buzz about LED lighting these days that it is enough to make you wonder just what in the world is so hot about such lighting. Think about it, it is just another source of light so what makes this so special? 

The light in most homes is produced by incandescent bulbs. Inside the bulb is a very thin and fragile, coiled tungsten filament. For the bulb to produce light an electric current is passed through a conductor and the tungsten is heated to the point at which it gives off light. Unfortunately, these bulbs are not very energy efficient; roughly 10% of the energy is used to make visible light.

How do LED lights work? 

The structure of the LED light is completely different than that of the light bulb. Amazingly, the LED or light-emitting-diode has a small and simple structure. The beauty of this structure is that it allows for assembly into many different spaces. 

The LED is actually a diode that emits light. A diode is a semiconductor device covered with a lens that allows current to flow in only one direction.  When electricity is passed through the diode the atoms in one material (within the semiconductor chip) are excited to a higher energy level. The atoms have too much energy and need to release that energy. The energy is then released as the atoms shed electrons to the other material within the chip. During this energy release light is created. 

The color of the light emitted from the LED is a function of the materials that form the chips. Common LED colors include amber, red, green, and blue. There is actually no such thing as a “white” LED. To get white light, different color LEDs are mixed or covered with a phosphor material that converts the color of the light.

What are the advantages of LED lights? 

LED lights have a variety of advantages over other light sources:

• Environmental friendly
• Energy efficient
• Low-voltage and current requirements
• Low radiated heat
• Durable (resistant to shock and vibration)
• No UV Rays
• Long life
• Controllable

What are they used for?

LEDs are mainly used for two things: illumination and direction. Different LED lights can be used for different things like TV sets, lights for cars, and even to light up a home. Another good use for LEDs  is to illuminate LED signs for businesses and other organizations. Projected to reach $30 billion by 2025, the LED lighting industry has come a long way from its initial use as a humble indicator light.